HOW IT WORKS

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What is this event about?

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The Signal-Based Marketing Summit is designed to spread knowledge about this emerging strategy, helping businesses better understand and leverage buyer signals to drive success.

This event is perfect for B2B marketing professionals, sales leaders, and business executives. It’s ideal for teams focused on aligning sales and marketing, refining GTM strategies, and for business owners looking for innovative ways to connect with their target market.

Join us on November 13th, from 9 am to 1 pm PST, for a free, live-streamed virtual event. No matter your schedule, you’ll be able to attend and gain valuable insights into the future of marketing.

Speakers

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Trinity Nguyen

CMO

USERGEMS

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Kevin White

Head of Marketing

COMMONROOM

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Todd Busler

Co-Founder & CEO

CHAMPIFY

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JUSTIN ROWE

CEO

IMPACTABLE

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Sriharsha Guduguntla

Co-Founder & CEO

HYPERBOUND

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mason cosby

FOunder

Scrappy ABM

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Saumya Bhatnagar

CTO & CPO & Co-FOunder

Involve

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david dulany

Founder

Tenbound

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Josh Carter

Director of DemandGen

pavillion

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Christina Maag, Cas

CEO

Hoopla

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Speaking Tracks

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Understanding Buyer Signals: Gain insights into identifying and capturing buyer intent data that fuel your go-to-market (GTM) and account-based marketing (ABM) strategies. Hear how industry leaders use buyer signals to shape their GTM strategies and create personalized marketing experiences that resonate. Whether you're new to ABM or looking to refine your approach, you’ll learn actionable tactics that drive real results.
Interpreting Buyer Signals: Dive into the science of decoding buyer behavior and turning data into strategies that drive growth. Leverage insights from top executives who’ve mastered using buyer behavior data. Discover how companies use this data to understand their customer's needs and stay ahead of the competition.
Orchestrating Buyer Journeys: Learn how to apply buyer signals to craft personalized experiences and align sales and marketing efforts. Simply identifying buyer signals isn’t enough; you need to act on them to create meaningful experiences. This session will showcase real-world examples of companies using buyer intent data to deliver personalized interactions. Walk away with practical steps to ensure every touchpoint is personalized, accelerating your path to closing deals.